Insurance Industry Advertising
I spent the last 10 minutes or so online searching for "how much the insurance industry spends on advertising."
It's a common complaint among personal injury lawyers that jurors often have preconceived notions that injury victims are out to just make a quick buck and that the insurance companies would have paid the claim if it was legit. Insurance companies have a huge incentive in paying as little as possible (and are very profitable).
I haven't found a good source yet. But, I stumbled on a New York Times article from 1986. The article mentions that the Insurance Information Institute was starting an "advertising campaign aimed at combating the growing litigious bent." There isn't video on the article, but the 30 second commercials depicted a "world without obstetricians, high school sports or firefighters - a world that high insurance rates caused." The campaign started as a $6.5 million advertising effort.