The article states that approximately 43.4 million Americans currently smoke cigarettes. That's about 1 in 5!
Evidently, the third Thursday of November is the Great American Smokeout. Participation consists not smoking for the 24 hours of the Smokeout. The goal, of course, is to completely quit smoking, but the Smokeout helps show that it can be done for one day.
I can't remember if I saw this recently on a news show or a commercial, but it's quite telling concerning the mindset cigarette companies: 7 cigarette execs say nicotine is not addictive.
The video is from the Hearing on the Regulation of Tobacco Products, House Committee on Energy and Commerce, on April 14, 1994. The people testifying in the video are: the President of Philip Morris U.S.A, Chairman and CEO of RJ Reynolds Tobacco Company, President of U.S. Tobacco, Chairman and CEO of Lorillard Tobacco Company, Chairman and CEO of Liggett Group, and Chairman and CEO of Brown and Williamson Tobacco Company.